Conversant/Epsilon Global Websites

During my time at Conversant, I led the web design for three full redesigns of conversantmedia.com and epsilon.com, helping to shape the online presence of two ad tech industry leaders. Each project aimed to create websites that would impress prospects, engage customers, and earn the approval of the Executive team — all while clearly communicating the differing offerings between Conversant and parent company Epsilon.

I developed a comprehensive website strategy focused on clear content structures, ensuring that Conversant’s diverse offerings were easy for users to understand and navigate. Working within the HubSpot CMS and Bootstrap v2.x framework, I created intuitive, responsive designs that balanced creative appeal with technical feasibility, making life easier for both users and developers.

To ensure scalability, I crafted robust design systems and process guides that supported Marketing’s ability to grow the websites over time. I also provided hands-on training in HubSpot, web design, and quality assurance for the larger Conversant team, empowering them to confidently maintain and expand the sites post-launch.

By blending strategy, design, and collaboration, I delivered websites that didn’t just look great — they became essential tools for driving business goals and scaling operations effectively.

• Deliverables

  Website strategy and user experience; page wireframes, designs, specs, and QA; design and process guides; HubSpot, web design, and QA training

• Role

  Senior Art Director, Team Lead, Conversant

• Collaborators

  Additional design by Christopher Branson, Scott Durand, Michael Ritchie, Rodrigo Zuolaga, and Ryan Wolfe

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