Conversant Brand Guidelines

With more than 2,000 employees and a Creative department of over 100, Conversant needed a cohesive and consistent brand identity that could scale across teams, campaigns, and its parent company, Epsilon. The Executive team sought a document to share with Epsilon leadership, while the Marketing team needed actionable guidelines to drive clear and impactful campaigns.

Having spent over two years contributing to the evolution of Conversant’s brand as part of the Marketing Creative team, I was entrusted with developing a comprehensive and decisive brand guide. This document wasn’t just about defining aesthetics; it was about creating a strategic, user-friendly toolkit that aligned the company’s identity across internal and external touchpoints.

The final brand guide empowered the Creative team, partner Marketing teams, and Conversant’s leadership to maintain a unified voice and visual style, ensuring brand consistency at every level of the organization and beyond.

• Deliverables

  Brand guidelines/style guide

• Role

  Senior Art Director, Team Lead, Conversant

• Collaborators

  Additional design by Scott Durand and Christopher Branson

There’s more where this came from.

→ More branding

→ View all work