Meeting Owl 4+ Global Launch

When I started working on the launch for the Meeting Owl 4+, I knew we had an opportunity to create something special. From day one, I employed proactive planning, thorough processes, and creative innovation to launch a global campaign that not only looked incredible but matched the prestige of the company’s most advanced all-in-one video conferencing device.

I led creative direction for the campaign, overseeing everything from product photography to room renders, and I delivered over 1,000 assets that powered all our revenue-driving activities — ecommerce, advertising, Channel marketing, Amazon, you name it. The results? In just the first quarter months post-launch, my creative contributed to millions in revenue, with email campaigns alone driving over $100K in sales.

The feedback from my Marketing teammates was just as rewarding — they loved the versatility of the creative assets and the consistency we achieved globally.

One thing I’m especially proud of is how collaborative the whole process was. From competitive reviews and vibe checks to user testing and feedback, I made sure my Marketing counterparts were engaged in ever step. This approach didn’t just lead to a campaign we were proud of — it made this our smoothest product launch yet, all while raising the bar for creative quality and cross-functional efficiency under tight timelines.

• Deliverables

  Creative direction, art direction, and design for omni-channel global product launch

• Role

  Senior Design Manager, Owl Labs

• Collaborators

  Web design and copywriting by Red Antler, photography by Soona, design support from Andrew Wiseman and Natalie Murray, renders by Fresco Design, additional photography art direction by Kristin Celano and Erin Fradelos

There’s more where this came from.

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