The Art of Connection
Owl Connect is a powerful feature that allows users to pair Owl Labs products for extended video and audio coverage and seamless transitions between discussion and brainstorming. Despite its potential, the company had struggled for years to effectively explain and visualize this capability, leaving adoption rates far below their potential.
I was tapped as part of a cross-functional team with the mission of driving adoption and revenue for Owl Connect. My specific challenge? To solve the long-standing issue of making this feature understandable and tangible for users.
I conceptualized a series of animations that broke down Owl Connect’s functionality in a clear, engaging, and visually intuitive way. Collaborating closely with an animation agency, I provided creative direction to ensure the visuals were both accurate and compelling, showcasing how Owl Connect transforms larger meeting spaces and dynamic collaboration.
Most importantly, the results spoke for themselves. These animations were instrumental in helping to drive an 83% year-over-year increase in Owl Connect adoption, with nearly 5,000 new organizations embracing the feature. By solving a problem that had stumped the company for years, I was able to make a complex feature accessible, understandable, and impactful.
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Creative direction for animated feature explainers, appearing in:
Sales presentations, including live demos
Global website PDPs
Sales collateral
Email nurture campaigns
Support articles
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Senior Design Manager, Owl Labs
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Animations by Salted Stone
“The sales team LOVE them.”
Sophia Barron
Director of Product Marketing