Owl Labs IRL

brand activation
Written By Madeline Baker
 

ISE

At ISE 2024, I had the pleasure of designing Owl Labs' booth, transforming a compact 29-square-meter space into a captivating experience. We embraced our signature bold colors and introduced illuminated cloud pendant lights, creating a dreamy atmosphere that perfectly complemented our messaging.

Our efforts paid off when we won the EXHIBITOR Magazine’s ISE 2024 Stand Design Award in the "Small" booth category! With only 3% of ISE stands shortlisted, our design stood out among the top 1%, making this recognition particularly rewarding.

 

  • Booth design for ISE Barcelona 2024

  • Drive interest leads at our first high-profile activation in Europe

  • Won ISE 2024 Stand Design Award for “Small”; over 100 demos conducted per day, with hundreds of leads generated

  • Senior Design Manager, Owl Labs

  • Booth production by Display Graphics Ltd.

 
 
 

InfoComm

InfoComm 2023 was Owl Labs’ largest event activation to date, which meant more real estate for standout graphic design. Our purpose with this booth was multi-facted:

  • Capture attention and mindshare at a conference attended by all our biggest competitors

  • Demo and display multiple products in a single space

  • Lead with our interconnected hardware ecosystem

My design was intended to speak to the many angles of hybrid collaboration and the perspectives that are opened up when utilizing the magic of Owl Labs products. Between the kaleidoscopic graphics and the tactile hardware wall, the booth was a huge draw, generating over 500 new leads.

 

  • Booth design for InfoComm in June 2023

  • Stand out from the crowd at a saturated hardware conference

  • Generated over 500 leads, won award for “Best in Show” for the Owl Bar

  • Senior Design Manager, Owl Labs

  • Booth production by Rockway Exhibits

 
 
 
 

Enterprise Connect

What better place to debut new hardware than IRL? Enterprise Connect marked Owl Labs’ announcement of the Owl Bar, the first in market front-of-room video conferencing device to wirelessly pair with a center-of-table camera.

This booth design was meant to spark conversation with current (and future) Owl Labs customers and partners, who came in droves to see the Owl Bar demonstrated for the first time. Even better, it also drew many competitors. Now that’s magic.

 

  • Booth design for Enterprise Connect in March 2023

  • Reveal our latest hardware product, the Owl Bar

  • Generated 10+ analyst interviews, won award for Best of Enterprise Connect in the “Best Innovation for Employee Experience Management” category

  • Senior Design Manager, Owl Labs

  • Booth production by Rockway Exhibits

 
 
 

There’s more where this came from.

 
 
Madeline Baker
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